How to start your career coaching business – get your logo and branding sorted
If you don’t have a budget for using a branding expert and you have an eye for design, you can create your own logo and visual branding materials using Canva. I don’t have an eye for design and had no idea about branding, so I sought out various experts to help me. An old school friend who was a talented graphic designer and on a career break while raising her children, created my first logo for me.
You will need more than a logo though (as I quickly discovered). You’ll need a banner image to use at the top of your social media accounts and brand colours to stick to when creating posts and content. You may also want to ask a branding specialist to design a PowerPoint template for you to use, as well as business card designs. Vicki Nicolson set me up with all of these things (and more). She went above and beyond what I had expected. Vicki also gave up time in her evening for free to chat with me when I asked her for advice on how to get my business off the ground. Her blog post, 50 lessons learnt from my first year in business was an inspiration for me and helped give me confidence to keep on going when I felt like I had no idea what I was doing.
I started the business with the company name, Bright Sky HR because I originally offered HR services, as well as career coaching. When I changed my company’s trading name to Bright Sky Career Coaching, I updated my logo and website photography from Carin Thakrar who offered a package that included both these things. I had learnt that it is better to have photographs of you, to genuinely reflect your business than using stock images.
When my business grew and evolved, I needed new branding photography and asked Sophie Skipper from Skip50. Her photographs helped demonstrate my wider range of coaching services and the fact that I had other team members to support me. She was brilliant to work with and I’m sure I’ll use her services again.